How do you know a Great Product Design is Really Great?
Posted by Nancy Grossbart
Lately, I find myself waxing philosophical about great product design and what it really means. I voraciously devour articles and blogs on the subject, finding that the writings that affect some inner space inside me are the ones that make the most sense. Knowing great product design is probably more emotional than anything else.
Dan Harden's article at Fastcompany.com about the Disappearing Act of Good Design affected me that way. In his blog, he says.
When a product is so completely and rightly designed, it has aesthetic and functional elements that are clearly stated and obvious. The product itself communicates without words its utilitarian value, ease of use, and beauty, and you perceive the quality-contributing elements instantly.... When a product does all the above things well, instead of it having abundant presence like one would expect, it actually sort of disappears when you use it.
What this means to me is the best product designs are ones you love instantly and then take for granted (in a good way) after you incorporate them into your everyday life. Harden uses the examples of the iPhone, a Porsche, an Aeron Chair. All of these are great designs that we admire whether we own one or not.
As a manufacturer of injection molded polyolefin and EVA foam, we have worked with some really great product developers and product designers. One customer, in particular, made the development process extremely difficult by creating five different designs (five molds) over a two to three year period before settling on the final design. As you can imagine, from a manufacturer's perspective, we were both frustrated with the process and anxious to be in production. However, when the 5th design came out of the mold, it was astoundingly beautiful both in aesthetics and function. It was hard to remember ever being frustrated, which only emphasizes Harden's take on this.
There is unity and wholeness, and it is so evident that this thing will totally satisfy a physical and/or emotional need....The product becomes a subconsciously satisfying experience, not a heavy conscious thing that demands attention because it's pretty or different...
I recently heard a story about Holly Hunter, the Academy Award Winning Actress, who is starring in the TV series "Saving Grace". One of the directors is a friend of a friend. The director said "She is so frustrating. I have a budget to meet and every time I OK a scene, ready to move on, Holly always asks for one more take insisting that she can do it better. Reluctantly, I agree and every time she is right. She adds that something extra that makes it amazing."
Obviously, this doesn't relate directly to product design or molded foam or foam manufacturing. It does, however, relate to the truth that when creativity is right, it's just right.
